Brand Assets.

bybrandingmediamax.com -February 19, 2022

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Brand Asset

The brand is an identity in the sales market. For identity creation, a brand needs some distinguishing factors and qualities. These distinguishing factors become a brand Asset. So all brands have some elements that are known as brand assets.

On the basis of brand assets, a brand builds its separate, unique identity. Brand worth and sales lie in the Brand Asset.

Brand Assets: are here step by step with all explanations.

1- Brand Name:

A catchy name with beautiful Favicon is the need number one for any brand.

There a lot of suggestion for brand name selection, that it should be unique, prominent and consists on one or two word. Name should be comprehensive and meaningful.

2-Logo:

A Logo with a high resolution and transparent background is the topmost demand as for brand asset number one element.

3- Story:

A successful brand story should be based on theory. A complete impressive historical background who can easily define the brand need assessment.

4- Message:

A brand message should be a comprehensive note who signifies the future direction of that very brand.

5-Color Scheme:

Colo scheme of a brand should be charming clicking who can create an emotional link of the client with that very specific brand product easily directly.

6- Jingle or Font:

Fonts speakers about your brand. Scripts fonts present beauty and while Modern Text fonts are futuristic touch. A few popular fonts include,

.- Time New Roman.

.- EB Garamond

.- Lora.

.- Play Fair Display.

7- Blurb:

Brand Blurb is a creative writing paper of the brand that creates the link between the product and civilized societies. Demonstrates need for that product according to the best time of launch.

8- Tagline:

A tagline is a memorable motto or phrase that creates a permanent expression of the brand in the market for a greater purpose or mission.

9- Mascot:

An animated object can be a figure, animal, symbolic in nature, that stands as its representative. It is a link that stands between your brand and your brand audience.

10-Typo-Graphy:

Brand Topography is visual elements of your brand style guide or a brand book, Brand topography is not like a brand font or typeface, they all are interlinked & closely Topography palette helps to tie in one all links together directly from the copy on your website & mail to through to your logo, creating brand integrity & consistency, and memorability.

11- Type Face:

Typeface stands for a group of character numbers and letters that shares the same design, for example, Garamond. Ariel and Times.

12-Slogan:

A brand slogan is an advertising tool, that conveys the brand spirit in the shortest time and style. Examples of Brand slogans are,

1- Coca-Cola…… Open Happiness.

2- Apple……Think Different.

13- Shape:

In logo design, different shapes create different cognitive impressions so the logo maker should choose the logo shape according to product group and value.

Examples of Brand shape:

1- Coca-Cola bottle shape.

Customers associates their emotions with these elements.Build on your brand with these simple steps for better Brand Asset results

1- Specify the imagery and iconography that form your visual style.

2- Use logo guidelines to create the brand signature.

3- Finalize your topography hierarchy.

4- Include your brand's core color palette.

Importance of Brand Asset Management:(B.A.M)

Brand Asset management is very important for all businesses because a brand provides identity to the product and the brand increases sales so proper brand asset management is the central part of any business. Brand Asset management is very important for a successful business.