Brand Awareness:
Brand awareness is a very Professional term that mentions the degree of consumer recognition of a product or service by its name, the purpose is to familiarise the public with a new or revised product and separate it from the competition, and social media is a tool.
Ways to Measure Brand Awareness:
1- Surveys.
2- Study Referral Traffic.
3- Track your earned media value.
4-Track your backlink success.
5- Track your share of voice.
6- Measure social media activities.
Advantages of Brand Awareness:
1- Helps in achieving marketing goals.
2- increase in leads and sales.
3- success in achieving focused customers.
4- increase the chance of generating conversions, and dominating the market.
The ability of the product to be popular by customers through general clues and hints is called brand awareness.
Types of Brand Awareness:
1- Brand Recall.
2- Brand Dominance.
3- Brand identity.
The purpose of brand awareness is to gain the trust of customers and influence their decision-making process in order to get more sales faster than before.
Steps for Effective Brand Awareness Campaign:
1- High Light Brand Assets.
2- Increase Focus on Target Audience.
3- Excessive online presence.
4- improve customer experience.
5- Be the Partner in complementary Brands.
6- improve your brand perception through creativity.
Brand Awareness on Social Media:
1- Create a Unique voice of your brand and launch it on all social platforms
2- use a different tone on different social media platforms.
3- consistent branding on all channels and your website.
4- Influencers fellowship.
5- Blogging.
6- post different content on different channels.
7-Optimize your business Profile for your SEO.
8- create a content strategy that can speak to your customers.
9- strategically Use Hashtags.
10- Proactively Engage with your audience.
Through brand awareness, we create loyalty in your customers,
In the viral marketing context. Brand awareness increases the number of followers of the brand. Creates brand identity in a practical way.
Brand Awareness Pyramid:
Based on marketing moguls, David Lakers Brand Loyalty Pyramid. The level of Brand awareness are, zero awareness, recognition, brand recall, and top of the buyer's mind,
Difficulties in Brand Awareness:
1- Difficult to maintain.
2- Brand Awareness is time-consuming. Creating and crafting are difficult.
Brand awareness provides complete product introduction, design, and quality of the product/services to the customer. Through this customer develops some cognitive map of the brand in his or her mind. Proper consistency of exposure of brand images makes this brand awareness process very strong in the mind of customers.
The brand awareness process is different from product to product and from market to market. And services brand awareness has a totally different impact, strategically and campaign voice. Brand awareness helps to promote business and achieve the goals and objectives of your business. Brand awareness is a tool that makes easy the destiny of target achievement. Brand awareness campaigns help in promoting the net of the brand.
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