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 Brand Media Specification

Brand Media Specification

It seems like you're asking about media specifications for branding purposes. Media specifications refer to the technical details and requirements for creating and displaying various types of media, such as images, videos, or other promotional materials. Here's a general overview of media specifications for common branding elements:

Logo:

File format: Typically, logos are provided in vector formats like SVG, EPS, or AI for scalability. For web use, PNG or JPG may be suitable.

Resolution: High-resolution versions for print and lower resolution for digital use.

Images:

File format: JPEG or PNG for web use, TIFF or PSD for print.

Resolution: High-resolution images (300 dpi) for print; lower resolution for digital platforms.

Colour mode: CMYK for print, RGB for digital.

Videos:

File format: MP4, MOV, or AVI for online use. Specific video codecs may be required.

Resolution: HD (1080p) or higher for professional use.

Frame rate: Usually 24 or 30 frames per second.

Fonts:

Specify the fonts used in branding materials.

Provide font files (TTF, OTF) or clear instructions on where to obtain them.

Colour Palette:

Provide the primary and secondary colour codes in HEX, RGB, and CMYK formats.

Include any specific Pantone colours if applicable.

Print Specifications:

If creating materials for print, provide bleed, trim, and safe zone dimensions.

Specify the print method (digital, offset) and any special finishes (varnish, embossing).

Social Media Graphics:

Provide specifications for profile pictures, cover photos, and post images for various platforms.

Keep in mind different aspect ratios for different platforms.

Website Specifications:

Specify the dimensions for website banners, sliders, and other graphical elements.

Consider responsive design for various screen sizes.

Audio Branding:

Specify any audio elements associated with the brand, such as jingles or sound effects.

Provide guidelines on when and how to use audio branding.

Guidelines Document:

Compile all specifications into a comprehensive brand guidelines document.

Include usage rules, such as minimum sizes, clear space, and restrictions.

When sharing media specifications, it's crucial to consider the intended use (print, web, social media) and provide variations accordingly. Additionally, keeping the brand guidelines updated and easily accessible ensures consistency across all marketing and communication channels.