Challenges of Co Branding
Challenges of Co Branding
1- Brand Mismatch/Brand Bungle:
In the event that the brands don't adjust well concerning values, interest groups, or market situating, the joint effort can come up short.
2- Shared Control/Shared Control:
Dealing with a cobranding drive requires coordination and split the difference, which can be tested in the event that the brands have various goals or working styles.
3- Dilution of Brand Identity/Weakening of Brand Character: There is a gamble that the central personality of each brand could be weakened in the event that the cooperation doesn't resonate well with buyers.
4- Conflicting Brand Equity/Clashing Brand Value:
On the off chance that one brand is seen adversely by purchasers, it can affect the other brand's standing.