Packages of Brand Agency Services for Clients
Packages of Brand Agency Services for Clients
Brand agencies often bundle their services into packages to provide comprehensive solutions tailored to different client needs and budgets. Here are some examples of service packages that a brand agency might offer to clients:
1. Startup Brand Package
Ideal for new businesses or startups.
Includes:
Brand Strategy Consultation
Logo Design
Basic Visual Identity (colour palette, typography)
Brand Guidelines Document
Business Card Design
Basic Website Design (up to 5 pages)
Social Media Profile Setup (branding and design)
2. Brand Refresh Package
For established businesses looking to modernise or refresh their brand.
Includes:
Brand Audit and Analysis
Updated Logo and Visual Identity
Brand Guidelines Revision
Updated Website Design (including mobile optimization)
Social Media Rebranding
Marketing Collateral Redesign (brochures, banners, etc.)
Brand Messaging and Tone of Voice Update
3. Comprehensive Brand Development Package
A full-scale branding solution for businesses looking to build or completely overhaul their brand.
Includes:
In-depth Brand Strategy and Market Research
Brand Positioning and Messaging Framework
Complete Visual Identity System
Extensive Brand Guidelines (including brand voice, tone, and application)
Website Design and Development (e-commerce, SEO, UX/UI)
Digital and Print Marketing Materials
Social Media Strategy and Content Creation
PR and Media Relations Strategy
4. Digital Branding Package
Focused on enhancing a brand’s digital presence.
Includes:
Digital Brand Audit
Website Design or Redesign
SEO and SEM Strategy
Social Media Branding and Content Strategy
Email Marketing Campaign Design
Digital Advertising Campaigns (PPC, social media ads)
Analytics and Reporting
5. Brand Identity Design Package
For businesses that need a strong visual identity.
Includes:
Logo Design
Visual Identity System (colour palettes, typography, iconography)
Brand Guidelines Document
Business Card and Stationery Design
Packaging Design (if applicable)
Basic Social Media Branding
6. Rebranding Package
For companies undergoing significant change (mergers, new leadership, etc.).
Includes:
Brand Strategy Redefinition
Comprehensive Market Research and Competitive Analysis
New Brand Identity and Logo Design
Brand Architecture Development (for complex or multi-brand organisations)
Website Redesign and Digital Transformation
Internal Communication and Employee Branding
PR Strategy and Launch Plan
7. Corporate Branding Package
Tailored for larger organisations focusing on corporate identity.
Includes:
Corporate Brand Strategy
Corporate Visual Identity Design
Brand Architecture Strategy (including sub-brands and product lines)
Corporate Communications Strategy
Corporate Website Design and Intranet Solutions
Employer Branding and Internal Culture Development
Annual Report and Investor Relations Materials Design
8. Marketing and Advertising Package
Focuses on promoting the brand through various channels.
Includes:
Integrated Marketing Strategy
Advertising Campaign Development (online and offline)
Social Media Marketing and Management
Content Marketing (blogs, articles, videos)
Email Marketing Campaigns
Media Buying and Planning
Analytics and Performance Tracking
9. Event Branding Package
For brands needing specialised branding for events or conferences.
Includes:
Event Brand Strategy and Theme Development
Event Logo and Visual Identity
Event Website or Landing Page
Event Collateral (banners, brochures, signage)
Social Media Campaign for Event Promotion
Video and Photography for Event Coverage
Post-Event Branding and Follow-Up Materials
10. Boutique Package
Customised services for niche markets or unique branding needs.
Includes:
Tailored Brand Strategy
Specialised Visual Identity
Custom Website Features (e.g., unique e-commerce solutions)
Targeted Marketing and Advertising
Bespoke Packaging Design
Specialized Content Creation (luxury, artisanal, eco-friendly focus)
Each package can often be further customised to suit the specific needs and objectives of the client.