Best examples of Brand Collaborations
Brand collaborations can be incredibly powerful when executed well, creating hype, expanding audiences, and increasing brand equity. Here are some of the best examples of brand collaborations across different industries:
Fashion & Streetwear
Nike x Off-White (The Ten Collection, 2017–2020)
Virgil Abloh’s deconstructed designs brought a fresh, high-fashion twist to classic Nike sneakers.
Supreme x Louis Vuitton (2017)
The ultimate streetwear meets luxury crossover, blending Supreme’s hype culture with LV’s heritage.
Adidas x Kanye West (Yeezy, 2015–present)
A game-changing partnership that redefined sneaker culture and resale markets.
Gucci x The North Face (2020, 2022, 2024)
A blend of high-end fashion with outdoor gear, creating statement pieces for both fashionistas and adventurers.
Food & Beverage
McDonald’s x Travis Scott (2020)
The Travis Scott Meal became a cultural phenomenon, blending fast food with music and streetwear.
Oreo x Supreme (2020)
A simple but effective collaboration where Supreme-branded Oreos sold for hundreds of dollars.
Dunkin’ x Ben Affleck (2023)
A viral Super Bowl ad featuring Affleck at a Dunkin’ drive-thru, boosting brand love and humor.
Tech & Gaming
Fortnite x Marvel (2018–present)
Epic Games’ Fortnite has integrated Marvel characters into its universe, driving engagement across both brands.
LEGO x Nintendo (LEGO Super Mario, 2020)
A creative and interactive collaboration bringing the iconic game into physical form.
Apple x (Product)RED (2006–present)
A socially impactful collaboration where Apple donates proceeds from red-colored products to fight HIV/AIDS.
Auto & Luxury
Tesla x Radio Flyer (Tesla Model S for Kids, 2016)
A mini Model S for kids, blending Tesla’s innovation with childhood fun.
Aston Martin x James Bond (Various Films)
A legendary partnership that has kept Aston Martin synonymous with luxury and espionage.
Entertainment & Pop Culture
Adidas x Star Wars (Multiple releases)
Iconic Star Wars-themed sneaker collections have appealed to both sneakerheads and movie fans.
Barbie x Everyone (2023)
The 2023 Barbie movie sparked collaborations with brands like Crocs, Xbox, and Airbnb, making it one of the biggest marketing moments of the year.
Stranger Things x Nike (2019)
A nostalgic sneaker line inspired by the hit Netflix series’ 1980s setting.